It was the height of the dot-com boom and Best Buy finally decided to play. To make up for lost time, Best Buy wanted its site to be different -- not just another pesky sales clerk hawking products like most e-commerce sites. They wanted to be better -- in both design and customer experience.
And it had to be fun!
As Design Director, my job was to make that happen.
Note: Best Buy did have a website but it was very meager, way behind their competition and way behind the norm.
