Graphic Design for Business, Online or Off


Restoring a Brand

When Internal Publishing Runs Amok

Agiliti had a very nice marketing communication design system at their inception but went internal desktop publishing.  Over the years, everything had just turned into a mishmash of brochures, datasheets, white papers, none resembling the other. They could have all come from a different company (except for the logo). In conjunction with a writer associate, my assignment was to get them back on track with a system similar to what they started out with.

Note: Once there’s a system, many companies can produce internally as long as staff follows the rules/guidelines.

Speech Bubble
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