Benchmark trains and certifies techies - you know, the guys/gals that set up and manage your company computer systems. The ones you call when you can’t get on the network or suffer a blue screen of death. Anyway, Benchmark engaged us to do their yearly mailer which included class descriptions and schedule.
Other than a lot of content to squeeze into a ten-pound mailer, the biggest challenge was when my writer buddy handed me a 56 word headline. I mean, most full paragraphs aren’t that long. It all worked out and no, I didn’t strangle him, we’re still working together.
Note: When fully unfolded, it turned into a class schedule poster.