Northwest
Program Introduction
Introducing a New Travel Program
In conjunction with First Bank and Visa, Northwest devised a new corporate travel credit card billing/analysis system. The product was far and away more comprehensive then anything else on the market and bridged the gaps many other programs had. My assignment was to design a product introduction program aimed at corporate travel managers.
The system covers everthing from literature to promotion to the Visa card itself.
Note: This was a co-branded effort and incorporate elements/color representative of both Northwest and First Bank. The hand-delivered information packet is shown.
See enlarged image
of this assignment.