Rotary Systems
Branding
Looking Big
A manufacturer of high-pressure rotating unions, Rotary Systems suffered from the same problem a lot of small, highly specialized manufacturers do, how to get noticed. Most small companies “look small”, don’t instill confidence in the marketplace and most of their communications end up in a pile on a desk (or worse, in the trash), one not standing out from the next. My assignment was to change that.
Note: I designed a three year system where the design remains the same thru out the year but the color combination changes with each quarterly catalog.
See enlarged image
of this assignment.