It was the height of the dot-com boom and Best Buy was forced to play. To make up for lost time, Best Buy wanted its site to be different—not just another pesky sales clerk hawking products like most e-commerce sites. They wanted to be better—in both design and customer experience. If they were going to play, they wanted to kick ass. And it had to be fun!
Being a top ten ecommerce site, it was a massive undertaking and quite the experience.
Note: As a member of a small consulting team, I was involved in every facet of the site from research and planning, to implementation and launch.