Geise+Design
Graphic Design for Business, Online or Off
 

Creative Carton

Rebranding

The Focus Changed, the Site Needed to Also

Craetive Carton had been a premier supplier of standard, off-the-shelf corrugated boxes for many years but had expanded into custom full-color packaging, displays, and services. The old site still had that old “industrial” look and didn’t reflect their new direction. My job was to rebrand, redesign and reflect their new creativity and make the site appeal to the types of customers they were now selling to (ie: Target Corp).

The site is managed by a CMS (content management system) and allows each dept. within CC to update the site themselves. All code is web standard html/strict.

Note: Creative Carton was acquired in 2008. Their current site took on the rather industrial look of the parent.

My Involvement:
Market Research
Competitive Analysis
Information Architecture
Design/Layout
Image System
Master Coding
CMS Implementation
Speech Bubble
Image: Creative Carton
Large More

See enlarged image
of this assignment.